The StoryBrand Marketing Checklist

Clarify Your Message, Grow Your Business

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StoryBrand.ai by Bast

The StoryBrand Marketing Checklist

Clarify Your Message, Grow Your Business

Unlock the power of StoryBrand to transform your marketing strategy and drive business growth. This comprehensive checklist is your roadmap to creating compelling, customer-centric marketing assets that resonate with your audience and deliver results.

How to Use This Checklist

The StoryBrand Marketing Checklist is your essential guide to implementing a comprehensive marketing strategy that will clarify your message and grow your business.

Assess Your Current Assets

Review the checklist to identify which marketing elements you already have and which ones you need to create or improve.

Prioritize Your Efforts

Decide which assets are most critical for your business goals and focus on creating those first.

Create Your Assets

Use the checklist as a guide to develop each marketing element, ensuring they align with the StoryBrand framework.

Execute Your Strategy

Implement your newly created assets across various channels to reach and engage your target audience effectively.

Monitor and Adjust

Regularly review the performance of your marketing assets and make adjustments as needed to optimize results.

StoryBrand Assets for Consideration

Which assets do you need to improve or create in order to grow your business? Rank these marketing assets in terms of strategic importance and set a deadline for each.

Asset	Rank #	Execution Deadline
StoryBrand BrandScripts
Brand and Product Taglines
Product Names
Product Descriptions
Product Packaging Copy
Brand Landing Page
Product Landing Pages
One-Liners
Domain Names
Lead Generators
Lead Generator Landing Pages
Nurture Email Campaigns
Sales Email Campaigns
Sales Talking Points
Video/Media Strategy

15 Core Asset Execution Checklists

Check off tasks as you complete them to build your brand strategy:

Asset #01

Create or Refine Your StoryBrand BrandScripts

Generate with AI ➔

The StoryBrand BrandScript is a powerful tool that helps clarify your message and align your marketing efforts. By creating BrandScripts for your overall brand and for each product, you generate memorable and repeatable talking points.

Action to take: Use Bast Studio to generate, clarify, and refine your BrandScripts. This AI tool will guide you through creating a clear brand narrative.

Checklist (0/6)

Create a master BrandScript for your overall brandDevelop individual BrandScripts for each key product or serviceReview and refine existing BrandScript answers to make them more impactfulShare your BrandScript with key team members so everyone is alignedCreate a messaging tree with your brand at the top and product BrandScripts belowIncorporate your soundbites into landing pages, emails, and social media

Asset #02

Create Your Brand and Product Taglines

Generate with AI ➔

A strong tagline encapsulates your brand's essence and communicates your value proposition in a memorable way, enhancing brand recognition.

Action to take: Use Bast Studio to generate, refine, and finalize your taglines across all products.

Checklist (0/8)

Brainstorm potential taglines using the Tagline tool in Bast StudioSelect the best tagline that aligns with your overall brand messageTest tagline for clarity and memorabilityIncorporate the tagline into all marketing materials, landing pages, and email signaturesTrain your team to use the tagline in conversations and presentationsMonitor customer responses and engagement with the taglineSchedule regular reviews to assess tagline effectivenessCreate a tagline for each product or service you offer

Asset #03

Review and Edit Your Product Names

Generate with AI ➔

Your product names are critical first impressions that communicate value, differentiation, and brand positioning.

Action to take: Use Bast Studio to generate, analyze, and refine your product names.

Checklist (0/8)

List all current product and service namesEvaluate each product name for clarity and customer understandingCheck if product names communicate a clear benefit or solutionEnsure product names are easy to pronounce and rememberVerify that product names are distinct from competitors' offeringsTest product names with target audience for emotional and rational appealConfirm that product names are searchable and SEO-friendlyCheck trademark and domain availability for proposed names

Asset #04

Write or Revise Your Product Descriptions

Generate with AI ➔

Product descriptions do more than describe features—they connect emotionally with customers and drive purchasing decisions.

Action to take: Use Bast Studio to generate, refine, and optimize your product descriptions.

Checklist (0/6)

Review and finalize product descriptions for clarity and impactOptimize descriptions for SEO by incorporating relevant keywordsImplement product descriptions on dedicated landing pagesIntegrate descriptions into e-commerce platform for online salesUse descriptions in catalog copy to enhance print marketingCreate scripts for sales reps incorporating key product messages

Asset #05

Rewrite All Product Packaging Copy

Generate with AI ➔

Product packaging copy transforms product information into a persuasive narrative in limited space.

Action to take: Use Bast Studio to generate, refine, and optimize packaging copy.

Checklist (0/5)

Implement packaging copy across all product lines and variationsDevelop a consistent brand voice in packaging messagingCreate variations of packaging copy for different marketing channelsConduct A/B testing to measure packaging copy effectivenessEnsure packaging copy highlights unique selling points

Asset #06

Create or Revise Your Brand Landing Page

Generate with AI ➔

Your brand's main landing page is the digital front door to your business.

Action to take: Use Bast Studio to generate and optimize main landing page copy.

Checklist (0/6)

Create your website wireframe using Bast StudioShare the website link in all social media profilesInclude the URL in email signatures of all team membersFeature the website in advertising campaignsPromote the website in content marketing efforts (blogs, videos)Implement retargeting campaigns to bring visitors back

Asset #07

Create or Revise Your Product Landing Pages

Generate with AI ➔

Product landing pages showcase specific offerings and guide potential customers toward taking action.

Action to take: Use Bast Studio to generate targeted product landing page copy.

Checklist (0/4)

Create product wireframes using Bast StudioInclude product landing page URLs in email marketing campaignsPromote pages through targeted paid advertising campaignsCross-promote between related product and service landing pages

Asset #08

Review or Create All Brand and Product One-Liners

Generate with AI ➔

One-liners concisely communicate your value proposition in seconds.

Action to take: Use Bast Studio to generate crisp elevator pitches.

Checklist (0/4)

Create a master one-liner for your overall brandUse one-liners as social media bios and pinned postsIncorporate one-liners into website headers and footersTrain sales team to use one-liners in customer interactions

Asset #09

Review Your Domain Name Strategy

Generate with AI ➔

Your domain names serve as mental landmarks protecting and expanding your brand online.

Action to take: Use Bast Studio to brainstorm and evaluate domain names.

Checklist (0/4)

Verify availability of desired domain names across registrarsRegister variations of main domain (misspellings, TLDs)Set up domain forwarding to your primary websiteCreate branded email addresses using your primary domain

Asset #10

Review and Create Necessary Lead Generators

Generate with AI ➔

Lead generators attract potential customers and nurture them through your sales funnel.

Action to take: Use Bast Studio to brainstorm and outline lead magnet PDFs.

Checklist (0/4)

Conduct a brainstorming session to identify potential lead generator ideasPrioritize lead generators based on product importance and revenue potentialCreate dedicated landing pages for each lead generatorPromote lead generators through email marketing and social media

Asset #12

Generate All Nurture Email Campaigns

Generate with AI ➔

Nurture emails maintain engagement with leads and guide them through the customer journey.

Action to take: Use Bast Studio to write automated 5-part nurture sequences.

Checklist (0/4)

Set up the nurture sequence in your email marketing softwareDevelop a clear schedule for sending nurture emailsSegment email list based on lead interests and behaviorsMonitor engagement metrics (open rates, click-through rates)

Asset #13

Leverage Sales Email Campaigns for Growth

Generate with AI ➔

A well-crafted sales email directly communicates value, builds trust, and drives action.

Action to take: Use Bast Studio to create high-converting sales email sequences.

Checklist (0/4)

Choose email marketing platform (HubSpot, ActiveCampaign, etc.)Upload and format each email with subject line and signatureSet email timing and spacing (e.g. deliver immediately, then 2 days between)Monitor key metrics after sending each email

Asset #14

Create Sales Talking Points

Generate with AI ➔

Sales talking points equip your team to communicate brand value confidently.

Action to take: Use Bast Studio to generate rep battlecards and talking points.

Checklist (0/4)

Create a master set of talking points for your overall brandDevelop specific talking points for each productTrain sales reps on how to deliver talking points in conversationsInclude FAQs to address common objections

Asset #15

Strategize, Create, and Execute Video Collateral

Generate with AI ➔

Video content engages your audience, builds trust, and drives conversions.

Action to take: Use Bast Studio to generate 60-second reel and explainer video scripts.

Checklist (0/4)

Brainstorm video ideas prioritizing brand goalsDevelop a detailed production timeline for filmingEdit videos into shorter teasers for social media reelsEmbed videos on relevant landing pages to enhance engagement

Additional Checklist for Media Content Creation

This checklist encompasses a variety of video types that can be created for internal use, brand promotion, product-specific marketing, and content generation aimed at enhancing brand awareness.

Brand Overview VideosProduct Demonstration VideosCustomer Testimonial VideosHow-To / Tutorial VideosCompany Culture VideosAnimated Explainer VideosPromotional Videos for Products or ServicesFAQ VideosEducational VideosUnboxing VideosSocial Media Teasers and ClipsBehind-the-Scenes VideosPresentation and Webinar RecordingsVideo Ads for Paid CampaignsEmail Marketing Video Content

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